Erika Bulger
UX/UI Designer
NJ & NYC
Figma Wizard
Interface Savant
Viking Enthusiast
Currently @ Lutron Electronics
June 2023 - Now

Lymba Corporation: AI & NLP Company

Digital Design, Content Creation, & Strategy

2020-2022

#Content Production

#Video Editing

#NLP & AI

#Digital Marketing

#Analytics

Company

Lymba Corporation

Role

UX Designer, Visual Designer & Content Producer

Tools

Adobe After Effects, Illustrator, Premiere Pro, Audition, Google Analytics, Figma, Google Docs/Sheets/Slides...

Project Description

Over the span of 2 years (2020-2022), I improved Lymba Corporation's digital presence (their website, Youtube, & LinkedIn) and their content library (blog posts, sales PDFs, and general marketing material). It was undergone with the Director of Operations & Client Services (Nicole Moldovan). Key stakeholders included the CEO and the Sales & Marketing team.

Company Background

Lymba is a Natural Language Processing and AI company based in Dallas, Texas that offers Knowledge Management software solutions to transform unstructured data collections into actionable knowledge. Lymba’s mission is to empower customers to manage the burden of increasingly large and complex, unstructured text data with natural language interfaces.

Key Areas of Improvement

Website

LinkedIn

Youtube

Content Library

Website

Original Website Design

Project Goals

Based on stakeholder feedback, the project's main goals were defined:

  • Redesign the webpages in a modern & professional style.
  • Reorganize the website's top navigation.
  • Migrate the website from a local server to a website builder so the marketing team can work on it directly without developer help, freeing up developer time to work on the company's product software.
  • Include online library to store blog posts, marketing material, and training content.

Final Website Design

Improved navigation to:

  • List all products for potential clients.
  • Provide a clear call-to-action with a “Schedule a Demo” button.
  • Seperated out "Use Cases", "Solutions" and "Industries
  • Content page under “Resources” to host blog posts, videos, sales PDFs, and other additional material

Animated Assets

To demonstrate bolster the website's visual appeal, I crafted animated assets in Adobe Illustrator & After Effects.

LinkedIn

Since Lymba is a B2B SaaS, it was important to improve the company's LinkedIn presence. In doing so, potential customers could be reached via LinkedIn posts & ad services.

Employee & Company Banner

Posts & Content

Youtube

Goals

AI (Artificial Intelligence) and NLP (Natural Language Processing) are tough concepts. In order to increase knowledge of the content to potential customers, I created informative video content for Lymba’s company youtube channel. The data was sourced from research, sales, and marketing materials.

I lead the production of Lymba’s Youtube videos, including making timelines, scripting, storyboarding, illustrating, animating, and publishing as the sole Designer at the company.

Example Production Timeline

Script & Storyboard

Illustration Stills (Animated in After Effects)

Results

Over the course of 2 years, I produced and released 24 videos on topics like AI & NLP in pharmaceuticals, knowledge management solutions for financial institutions, and banking solutions with NLP. Since then, the channel has amassed over 44.6K views and 500+ subscribers. The most successful video is "NLP 101: Ontology", with 35K views.

Content Library

On the company website, a content library was crafted to store blog posts, Youtube content, training, and sales PDFs. The sales PDFs were crafted specifically for the Sales and Marketing Team and can be found on the website.

Sales PDFs

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